Craig Robinson

Senior Vice President, Quality Coaching


As Strada senior vice president, quality coaching, Craig Robinson leads efforts to ensure all students have access to education-to-employment guidance that helps them reflect on their talents and interests, choose a career goal, map pathways through education, and successfully navigate challenges. Robinson’s work focuses on developing systems that support education-to-employment coaching that is timely and responsive to student’s talents and interests as well as labor market needs.

Robinson is recognized for his leadership in the areas of college access and completion, college advising, and workforce development. Before joining Strada in 2024, he served as president and chief executive officer of Matriculate, a national tech-enabled virtual advising program that connects high-achieving, low-income college juniors and seniors to highly trained undergraduate advisors. Robinson previously served as CEO at College Possible, a college access and completion program that matches eligible students with near-peer coaches and a curriculum designed to help them navigate and overcome common barriers to success in education after high school.

His career also includes roles as national director of KIPP Through College (now KIPP Forward), a comprehensive college and career program; chief program officer at College Advising Corps; and vice president for programs at A Better Chance.

Craig earned a bachelor’s degree in political science and English from Emory University and dual master’s degrees in secondary education and education administration from the University of Michigan. He and his wife, Dr. Peggy Regis Robinson, have three children.